If you doomscroll on TikTok as much as I do, you’ve probably come across clips of CEOs or founders talking about how AI is going to destroy the workforce and force every industry to change, but as more time passes, I can’t help but think that we’re much further away from that reality than each of these people are articulating. I’m also very aware that I live in the LA bubble, and what is spoken about on the coasts doesn’t really correlate with what the rest of the country is discussing. And as someone who still has a ton of family living in North Dakota, I can say that so much of America still doesn’t even know what AI is or does.
The Hardest Part Of Our Jobs Still Need Us
The argument has continued to center around AI making humans obsolete over time, but what we’re finding with our current AI tools is that the final and most complex 20% of a project often requires the most time, effort, and resources. I find this happening when I use ChatGPT, Gemini, or any other tool to help draft documents. They can lay a decent foundation, but I still need to be heavily involved in the final 30–40% to make it something I feel comfortable using. AI can get us to a starting point quicker than ever, but the hardest and most important 20% is still on us.
Adoption Has Been Slow
ChatGPT exploded onto the market, becoming the fastest app ever to hit 100M MAUs (monthly active users). However, in Q4 of 2025, it actually started seeing a decline in DAUs(daily active users). This could obviously be for a lot of reasons: increased competition in the market (Gemini, Anthropic), poor model updates, or user churn from consumers who are no longer using AI as much as they did when it first came out. Gen Z and Millennials are using AI the most, but they’re still using it more passively, for hobbies, education, mental health tips, and image generation. I’ve also been reading about an overconfidence problem where AI users think they’re using it effectively, when in reality they’re not using it well at all.
But what about at the enterprise level? MIT’s State of AI in Business is claiming that despite $30–40 billion being spent on enterprise investment into GenAI, 95% of organizations are seeing zero return. We’re seeing this widespread adoption of AI promising efficiency gains, but it’s failing to translate into economic or business productivity, the Productivity Paradox. And while individual tasks are getting easier, coding, writing, and creative work, it’s not moving the needle for businesses.
The Slop Is Still Slop
Only a year ago, I talked about AI Yeti in Night Light, where I said that 25% of my feed was some form of AI content. And while I still see the occasional Watermalina Brainrot video, I’m seeing a lot less AI content on TikTok and Reels. My TikTok algorithm is also very good at showing me exactly the type of content I want to view. I don’t waste time watching AI animation videos, and unfortunately, the technology isn’t close to a place where we can’t tell it’s AI.
While I was writing this, the news dropped about the Sora app shutting down. I questioned the value of the platform early on and knew that Sora was not the place I wanted to spend time doomscrolling, and that there weren’t many people generating fun or original content. Sora is probably the first domino to fall, showing people that broad adoption is going to take way longer than they thought.
The Big Takeaway
AI is clearly powerful, but the gap between hype and real-world adoption is still massive. Most people aren’t using it the way the internet thinks they are, and even in advanced use cases, it still requires heavy human involvement to get across the finish line. At the enterprise level, the promised efficiency gains haven’t translated into real business impact yet. On the consumer side, novelty is already wearing off, and low-quality AI content isn’t sticking. The reality is that AI is improving fast, but widespread, meaningful adoption is going to take a lot longer than people expect.
If you haven’t heard yet, we made a movie with Theo Von and David Spade. Busboys is coming to Regal and Cinemark theaters (and others soon to be announced) on April 17, with limited tickets on sale on the Busboys website. This project was completely self-funded by the guys. Can’t wait for you all to see what we’ve been cooking up.
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