We Found Bigfoot

June 12, 2025

Why is the Internet Obsessed With a Yeti Right Now?

Lately when I’m scrolling my TikTok feed, I’m realizing that about 20% of the content I’m seeing is AI-generated. Of course some of it is actual AI slop, but I’m starting to see content that’s entertaining, tells a story, and looks more realistic. These videos are not only pulling millions of views, but I’m seeing brand new accounts grow to over 300K followers in less than a month. One of them is this account called Yeti Vlog Life, which now has 330K followers, where a yeti vlogs his life in the mountains.

There are plenty of other channels using this same format. Stormtrooper Vlogs follows a stormtrooper and his coworker Greg as they document their job working for the Galactic Empire. We’re at the point where the “AI slop” really isn’t slop anymore, and the internet is actually invested in the story of these generated characters. John Boyega is even in the comments. And he knows stormtroopers.

How Does AI Change Intellectual Property?

The thing that’s interesting about all of this is that nobody owns the IP for AI Yeti, AI Bigfoot, or Italian Brain Rot. The barrier to entry for making good AI content has dropped significantly thanks to Veo 3, and that’s led to a ton of storytelling using popular internet meme characters like Tung Tung Tung Sahur (from Italian Brain Rot). Since no one owns the IP, I’m also seeing merch being sold freely all over the internet. It feels like the next day you can buy figurines and T-shirts of these new viral characters.

With all the success that Stormtrooper Vlogs has had, I wouldn’t be surprised if we start seeing more AI-generated videos featuring popular IPs. For example, how long before we get AI SpongeBob and Nickelodeon just lets people run wild with new stories? Glorb seems to be doing just fine.

There’s already a SpongeBob Vlogs…

What Does This Mean For Creators?

Will the internet become way more competitive for attention as platforms get flooded with AI content? Yes, it will. Not only is it going to be harder for creators to stand out, but a lot of the most entertaining videos a few years from now will probably be AI-generated. The part where it’s going to fall short is in human interaction, emotion, and community building. I don’t think AI can really create those things right now. There’s always going to be a place for creators in this ecosystem. It’s just going to be a lot harder to compete for eyeballs.

Someone sent me this TikTok the other day from ZAUEY. She breaks it down as a three-way split: high-end, human-made culture, mass-market AI content, and hyper-personalized niche content.

Image from ZAUEY

The Big Takeaway

I think we’re moving beyond the typical “AI slop” we were seeing just a few months ago. As the barriers to entry keep dropping (what used to take five different AI apps can now be done with two or three), attention is going to become even more competitive, especially in short-form content. High-budget production and in-person content will still grab our attention. It’s the middle-ground, “pretty good” content that’s going to feel these AI developments the most.

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