I recently read the Americans’ Social Media Use report that Pew Research just put out, and was reminded of an important stat that many of us in the industry overlook. We underestimate the number of Americans who are using Facebook (71 percent), but the reality is that there are still millions of individuals using the platform every day. It’s not surprising to me to see YouTube take the number one spot on the list.
Thought it’d be interesting to make the illustration below to show which social media platforms Americans are spending their time on. Enjoy your Thanksgiving, and don’t eat too much turkey.
