If you guys didn't see, a couple weeks ago YouTube changed their policy on channel terminations. If your channel was previously banned, you can now apply for a new channel and have it submitted through the YouTube Partner Program to get monetized, which begs the question, should creators have second chances?
What’s Been Happening?
If you remember, several years ago YouTube kicked a bunch of creators off its platform for breaking its content policies. During that time big creators like Alex Jones and Nick Fuentes lost their YouTube accounts. Back then, YouTube had a pretty strict policy of banning people for life, so a lot of those creators moved to other platforms like Rumble.
YouTubers that got banned for life.
I think whether creators should get a second chance or not comes down to what they actually did. A lot of those creators got banned for something they said online, or for disagreeing with some of the policies that YouTube had in place at that time. And so now we're coming to the point where some of those creators can possibly get back on the platform.
What Does This Mean for Creators?
Not everyone will be allowed back. YouTube said it probably won’t welcome back creators who repeatedly violated its community guidelines or caused harm in the real world. YouTubers who committed copyright infringement definitely won’t be eligible and creators who do come back will still have to comply with YouTube’s policies.
Another big key is that you have to start a new channel. I think the hope for a lot of creators would be that they would get their channel back and be able to monetize it. But that's not the case. They basically have to start from scratch. This may not matter as much for creators with millions of followers on other platforms, but it will be tougher for the smaller creators.
The Big Takeaways
In the past, YouTube was quick to just do lifetime bans when a creator broke a content policy. Instead of banning someone temporarily and taking away their monetization, they would just terminate their channel, which I think was the wrong move. I think a lot of these things probably could have been avoided by just giving creators a slap on the wrist and taking away their revenue for a full month, but not necessarily forever. It’ll be interesting to see how YouTube decides who comes back, but overall I think it’s a good thing to give creators second chances.
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