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Night Light | YouTube's New Sheriff in Town

Reed of the Week

In recent weeks we've talked a lot about the buzz surrounding AI and the creator economy, with some tools more useful than others. Last week, New Youtube CEO, Neal Mohan, announced some pretty interesting platform features that I think signal a shift to YouTube being more tech-driven in the future. AI tools like ChatGPT churn out scripts that are too generic to ever be used to make YouTube content or a television pilot and MidJourney still can't figure out how many fingers humans have. However, visual tools - like the ones YouTube plans to incorporate into the platform - is where AI has legitimate utility in the short-term.

I think one of the challenges that aspiring YouTubers face early on is the transition from making basic videos to more highly produced ones. In a time where young creators are spending very little per video and bigger channels are spending millions, there's an opportunity for AI to bridge the gap. This is where the tools that Mohan discussed come into play. If executed well, AI could be the answer to high production value without the high costs.

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