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  • Night Light | This Year's Most Unforgettable Moments

Night Light | This Year's Most Unforgettable Moments

Reed of the Week

The past year has been huge for our business. On YouTube alone, users watched over 1 billion hours of videos per day making it the second most viewed website on internet (behind Google), with 81% of adults in the U.S. using the platform regularly.

Thought it might be fun to look back on some of the moments that made working in the space so memorable in 2022.  

Creator News

Pokimane for Speaker of the House? Online harassment is a problem faced by everyone on social media, and I think it's crucial for the health of the digital ecosystem that we find ways to lessen its impact. Love this idea and initiative. 

Ninja releases merch with Detroit LionsBetween this and Google's purchase of NFL Sunday Ticket, I think there's awesome potential for sports and digital overlap down the road. It's refreshing to see legacy media brands understand where future audience growth will come from. 

Callaway partners with Good Good GolfMassive win for the Old Man's Game. Content, products, live events - the potential for this collab is huge.

Can't Miss Clips

Prime Drink turned holiday shoppers primalIt can't taste that good...or can it?  

Your next job is a LinkedIn message awayThe power of proactivity. 

The world's first AI VTuberView-botting, literally. 

Business & Entrepreneurship

The great podcasting market correctionAmazon, SiriusXM, and Spotify are all reducing podcast spend. Makes you wonder where all that money will be going instead (see above chart for my opinion).

Investing in the creator economyUnderstanding that creators have unique viewpoints has helped us grow successful and healthy creator businesses. Creator co-investing (and any talent relationship) should be a true partnership with input from all equity owners.

How virtual brands attract real customersBrand-centric business models with low overhead and existing infrastructure make for the perfect creator company. MrBeastBurger was the pioneer, and it's cool to see an entire industry built out of it.