Night Light | Thread Carefully

Reed of the Week

Late Wednesday night Meta launched Threads, marking the next chapter in the feud between Musk and Zuckerburg. While we may not get the fight we’ve all been waiting for (Zuck would have won), at least we can watch them take jabs at each other in the form of really mid memes:

In my experience, competition between similar apps is good for creators and users in general. We’ve seen Kick spend big money to lure streamers away from Twitch, and TikTok/YouTube Shorts introduced new monetization features in recent months. After using the app for a few hours I noticed that in general people are having a positive experience on Threads, even though it lacks some of the features of a Twitter clone. Expect to see some quick feature updates on both Twitter and Threads.

Threads has seen more than 70 million new users in under 2 days. It’s no surprise that Twitter could be suing Threads over stealing their IP and hiring former Twitter employees. I don’t think anyone had a new Twitter clone from Meta on their 2023 Bingo card, but I’m excited to see if Threads continues to maintain its userbase.

Also Jimmy was the first account to 1 million 🚀

Creator News

Ryan Trahan raises $400,000 in first week of new penny series
Click the link to donate for better access to clean water.

Ibai breaks all-time concurrent viewership record on Twitch
3.4 million viewers, or roughly the population of Connecticut.

Can't Miss Clips

Doug DeMuro on life after content creation
Sometimes the grass really is greener.

Prime is the new hydration sponsor of FC Barcelona
Inter Miami is sure to be next.

MrBeast featured on New York Times’ The Daily
The best-ever method of getting your parents to understand your job.

Business & Entrepreneurship

Valve on reports that AI-generated games are being banned
Steam’s Summer Sale is about to get a lot more robust.

YouTube limiting viewers who use 3rd party ad blockers
Google playing an Uno reverse card.

G/O Media’s AI ‘innovation’ is not going well
I wonder if the Onion is allowed to lampoon its own parent company.