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  • Night Light | Shorts Monetization Incoming!

Night Light | Shorts Monetization Incoming!

Reed of the Week

YouTube adding their revenue share model to Shorts is going to be a big deal. We aren't sure yet how much creators can expect to make from their Shorts Adsense, but everyone will start to find out soon. If you are a Shorts creator here are the steps you need to take inside your channel to be ready:

  1. Accept the new YouTube Partner Program terms

  2. Accept terms for the specific monetization modules:

  • Watch Page Monetization

  • Shorts Monetization

  • Commerce Product Addendum

Make sure to do this before February 1st to earn from Shorts immediately!

Creator News

Morphe Brand closing all U.S. storesThis brand was once a $2 billion powerhouse thanks to names like James Charles.

Amelia Dimoldenberg on the red carpetTurning to influencers to reach Gen Z, what else is new? 

The D'Amelios' launch footwear brandFootwear is just the beginning, D'Amelio Brands will add a flexible revenue stream so the family won't have to rely on social media forever. 

Can't Miss Clips

KSI vs. Oliver Tree@VinceMcMahon, can we get them on the next card? 

Looking back on the OG YouTubersAlways remember where we came from. 

Sam and Colby on The Joe Rogan ExperienceJoe Rogan definitely believes in ghosts.  

Business & Entrepreneurship

Was the Creator Economy oversold?Make your own judgment, but I'm still bullish on creator-led venture investment. VC investment is down sector-wide - not just in the Creator Economy.  

Instagram's redesign removes shopping tabLive shopping moves more directly into the Instagram user experience. Speaks to the company's confidence that the algorithm will show you products you want to buy. 

Epic Gardening acquires seed packet companyI love this acquisition because it feels so strategic and just *makes sense*. EG captures a bigger piece of their core industry value chain - the perfect owner for this business.