Night Light | Rumble Doesn't Fumble
Reed of the Week
A few weeks ago we wrote about new streaming platforms for creators wanting to livestream. After looking at the Kai ‘N Speed Show numbers it’s clear that Rumble is more than viable. The duo’s first stream saw 133,000 concurrent viewers at peak, and 4,000,000 views in total.
Kai and Speed exploded in 2022, winning awards and becoming some of the biggest streamers on Twitch and YouTube. While they each rose to relevance as solo acts, they’re now capitalizing on big collaborations at the height of their popularity.
We’ve been seeing a lot of collabs in the creator space, KSI and Logan Paul’s Prime, Aphmau and Unspeakable teaming up on JuiceBlox, and David Beckham and Shaq joining forces under the same studio to name a few. Joint ventures - with real ownership and long-term incentives for the creators involved - continue to prove to be an excellent use of time and cultural relevance for artists in our industry. Excited for episode 2 of the show, as long as it doesn’t crash the site again.
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